04 > 08
www.selfridges.com
Pop goes POP!!
Patricia Field - New York stylist and fashion genius behind 'Sex and the City'
has designed the latest ltd edition Coke sleeves for Selfridges. Each design oozes Patricia's renowned urban and edgy style, and brings to life ‘diet Coke’s’ aspirational brand heritage. "Pink is for Love, Gold for Career, turquoise for Fashion and red is for Passion!" (Shame I dropped this bottle whilst taking pics... good excuse to go back to Selfridges though!)
Other designers who have re-dressed the iconic bottle for Selfridges include: Julian MacDonald, Matthew Williamson (see below), Jonathan Saunders and Manolo Blahnik.
Matthew Williamson - Mathew first designed a ‘Palm’ bottle sleeve (second from right) for Coke followed by a capsule collection of bottles for Spring 2004. The bottles were based on the prints that were an integral part of his collection that season. I was lucky to get my hands on these four samples on release back in 04.
All get a very tasty 8 out of 10
